intothefuzz

There are many facets to Mozilla marketing, but one of our biggest objectives is very straightforward: convince people to download Firefox. Since the vast majority of Firefox downloads come from getfirefox.com, we naturally want that page to be as strong as possible.

The general feeling here is that the current version of the page isn’t as effective as it could be, so David “The Professor” Rolnitzky and I have been working on optimizing it. Step 1 is some A-B testing, meaning we will serve up alternate versions of this page and see which one does the best job of getting people to click that big download button. Assuming the results are conclusive, step 2 will be to implement the “winner” as the new getfirefox.com. The Professor also hopes to introduce multivariate testing in the near future, so we can be even more sophisticated in our methodology (that’s really his area, though)…refining these pages will be an ongoing process.

The test versions will be going live soon so I wanted to share them with you guys (comments and feedback are welcome, as always). There are also other subtle variations to what’s shown here, but this is a good overview…be sure to click on each image for a larger version so you can read the copy, as that’s an important part of the testing strategy. As you read, keep in mind that these are aimed at mainstream web users who may not be that familiar with Firefox.

Enjoy!

The current getfirefox.com:

Test version #1:

Test version #2:

Lastly, thanks to Huggybite Design and Active Ingredients for their design work on the various options.

In the spirit of transparency and open source marketing, here’s a quick list of things I’m working on. Some projects are further along than others, and I’ll be sharing some mockups soon, but for now it’s just a list:

- Spread Firefox redesign
- Mozilla Store overhaul – new site design and new merchandise
- Mozilla.com improvements (scope TBD)
- Mozilla blog design
- guide for new Firefox users
- A-B testing on getfirefox.com
- A-B testing on Firefox downloading and first run pages
- Gran Paradiso identity
- QMO logo & identity
- Project Joey site design
- t-shirts for various internal projects

If you have any questions or comments, just let me know. Also, I forgot to mention this in my post from yesterday, but thanks to Paul Kim and Alvin Lai for their advice and assistance in getting this blog launched. I’d still be wandering amongst the WordPress support pages if not for their help.

Greetings, and welcome to Into the Fuzz!

First, a bit about myself. I’m the Creative Director at Mozilla, which basically means that I’m the least technically skilled person in the entire company. I joined Mozilla in March to help guide the evolution of the brand and work on a wide variety of design-type projects. Stay tuned for plenty of details on those…

Among other things, I’d like this blog to be an ongoing dialogue with you guys out in the community about what Mozilla is (in an abstract sense). I’ll also be posting a lot of examples of creative works-in-progress and inviting your comments. My goal is to make this blog a fun & easy read with lots of interesting stuff to look at.

On a personal note, I live in Oakland with my wife, two-year old son and two cats. Prior to Mozilla, I worked for many years at Ofoto, starting as the copywriter and then managing the creative department there. I grew up in Little Rock, Arkansas but have lived in the Bay Area since 1996. When not doing Mozilla stuff, I mainly like to hang out with my family, but also find time to play bass guitar and work on my ping pong game.

So, that’s it for now…stay tuned for lots more, and thanks for reading!