Doug Turner is cooking up some really cool high-tech stuff with Project Joey, so it was fun to take his concept and turn it into a real website.

The basic idea is that you can use Firefox to mark your favorite content from around the web (text, pictures, etc) and have it all aggregated on your cell phone and personalized web page. Even better, you just have to mark it once and it will automatically update on your phone and web page as the content changes (you could select the top headlines on CNN, for example).

We started with just a blank page, so it was all a little abstract, but our designer, Henry Brown, did a really nice job of turning Doug’s thoughts into something concrete. The idea was for the site to be very clean and simple, but with a slightly futuristic touch.

Joey is still a work in progress, but the screenshot below shows where it’s going. If you’re feeling cutting edge and curious definitely visit the live Joey site (using Firefox), download the extension and play around with it.