intothefuzz

Now that the Mozilla Store is live, the next step is to get the word out to all the Mozilla and/or Firefox fans out there. This is really an ongoing project, of course, but here are some of the steps we’re taking to let people know about the launch:

* a new top-level Store tab on Mozilla.com. Previously the link to the Store was buried several layers deep, so this should raise its profile quite a bit.
* an announcement email (with a discount), to be sent later this week to people who have opted-in to receive Mozilla emails during the Store’s checkout process.
* blog posts from various influential Mozillians. (they did this out of the goodness of their hearts…no bribery was involved, I swear!)
* search marketing with Google and Yahoo
* a pack-in included with all orders that includes a thank you letter from Mitchell Baker on one side and a coupon for a discount on their next order on the other. Not everyone knows that all Store proceeds support the Mozilla Foundation, so we wanted to communicate this key point in Mitchell’s letter.
* an upcoming snippet on the main Firefox start page announcing the relaunch. This page is seen by tens of millions of worldwide users every day, so obviously this a good spot to spread the word.

As always, these projects were a joint effort led by David Rolnitzky, Rhian Baker, Sarah Arora and me. And thanks to Stephen Lowe for his design work on the email and pack-in.