intothefuzz

On Tuesday we launched Firefox Campus Edition, a new version of Firefox 2 bundled with a few student-friendly add-ons (for the full details and backstory, check out Paul Kim’s blog).

We worked with our friends at Nobox to help brand the Campus Edition with a look & feel that would be suitably youthful without it feeling forced. They did a great job creating a bulletin board-style landing page (shown below) and a very eye-catching logo treatment.

For the copy, I had the idea of a tongue-in-cheek headline that placed the Campus Edition in the pantheon of essential college items, and since I’m way past the point of knowing this stuff for myself anymore, I drew on the expertise of Sarah Arora and the rest of the Mozilla summer interns for specifics. They provided a lot of great suggestions, and we settled on ramen noodles and shower shoes as the items mentioned on the landing page and back-to-school postcard, respectively.

I should also mention that we’re in the process of creating a Campus Edition poster, so if you’re a fan of this design check back here next week for instructions on how to get the high-res download. And if you’re recently back in school, or are heading there soon, send your friends here!