Comments on: New Approaches to an Old Challenge http://www.intothefuzz.com/2007/10/04/new-approaches-to-an-old-challenge/ Mozilla creative, branding and other random thoughts. Mon, 06 Oct 2008 13:33:35 +0000 http://wordpress.org/?v=2.6.2 By: Firefox Online Banner Results and Mashup | Giant Spatula > a Rolnitzky blog http://www.intothefuzz.com/2007/10/04/new-approaches-to-an-old-challenge/#comment-1560 Firefox Online Banner Results and Mashup | Giant Spatula > a Rolnitzky blog Wed, 21 Nov 2007 22:45:29 +0000 http://www.intothefuzz.com/2007/10/04/new-approaches-to-an-old-challenge/#comment-1560 [...] in the future. This idea (and we think it’s a great one) came from a comment by Percy on this post about this online banner [...] [...] in the future. This idea (and we think it’s a great one) came from a comment by Percy on this post about this online banner [...]

]]> By: John http://www.intothefuzz.com/2007/10/04/new-approaches-to-an-old-challenge/#comment-1063 John Thu, 04 Oct 2007 21:00:10 +0000 http://www.intothefuzz.com/2007/10/04/new-approaches-to-an-old-challenge/#comment-1063 Thanks for the comments...a few replies: - FunTomas, I would argue that the people who don't understand web security are the exact people who need to hear this message. Our idea was to boil a highly technical concept down to a very simple benefit: hey, people out there are trying to steal your credit card and Firefox can help prevent that. Hopefully that point comes across and will make people understand its importance. - Percy, thanks for the kind words (and article on your site). That's an excellent idea about open sourcing these ads...we'll definitely make that happen. Stay tuned for details. Thanks for the comments…a few replies:
- FunTomas, I would argue that the people who don’t understand web security are the exact people who need to hear this message. Our idea was to boil a highly technical concept down to a very simple benefit: hey, people out there are trying to steal your credit card and Firefox can help prevent that. Hopefully that point comes across and will make people understand its importance.
- Percy, thanks for the kind words (and article on your site). That’s an excellent idea about open sourcing these ads…we’ll definitely make that happen. Stay tuned for details.

]]> By: Thieves, pizza and bling-bling in new Firefox ad campaign : Mozilla Links http://www.intothefuzz.com/2007/10/04/new-approaches-to-an-old-challenge/#comment-1061 Thieves, pizza and bling-bling in new Firefox ad campaign : Mozilla Links Thu, 04 Oct 2007 20:06:07 +0000 http://www.intothefuzz.com/2007/10/04/new-approaches-to-an-old-challenge/#comment-1061 [...] details: Into the Fuzz and Giant [...] [...] details: Into the Fuzz and Giant [...]

]]> By: Pseudonymous Coward http://www.intothefuzz.com/2007/10/04/new-approaches-to-an-old-challenge/#comment-1060 Pseudonymous Coward Thu, 04 Oct 2007 19:40:41 +0000 http://www.intothefuzz.com/2007/10/04/new-approaches-to-an-old-challenge/#comment-1060 Very nice! Very nice!

]]> By: Percy http://www.intothefuzz.com/2007/10/04/new-approaches-to-an-old-challenge/#comment-1059 Percy Thu, 04 Oct 2007 19:31:12 +0000 http://www.intothefuzz.com/2007/10/04/new-approaches-to-an-old-challenge/#comment-1059 I think they are awesome. Is it OK for people to remix these ads for use in their own sites? Is the source available somewhere? This should make its way to SFX soon. Congrats for all the great work and the stronger push for Firefox marketing. I think they are awesome. Is it OK for people to remix these ads for use in their own sites? Is the source available somewhere? This should make its way to SFX soon.

Congrats for all the great work and the stronger push for Firefox marketing.

]]> By: funTomas http://www.intothefuzz.com/2007/10/04/new-approaches-to-an-old-challenge/#comment-1058 funTomas Thu, 04 Oct 2007 19:03:53 +0000 http://www.intothefuzz.com/2007/10/04/new-approaches-to-an-old-challenge/#comment-1058 Well, people who understand the security threats and are web-wise, already use Firefox. So only absolute laic needs to be convinced. That's what MS is master of. Talking about technical advantages in ad is IMO useless when it comes to those people. They must be introduced an incentive which they understand and agree with such as not using Firefox but something else is so 90s. This kind of arguing is successfully used by cellcos to hook teenagers. Why not give it a try too? Well, people who understand the security threats and are web-wise, already use Firefox. So only absolute laic needs to be convinced. That’s what MS is master of. Talking about technical advantages in ad is IMO useless when it comes to those people. They must be introduced an incentive which they understand and agree with such as not using Firefox but something else is so 90s. This kind of arguing is successfully used by cellcos to hook teenagers. Why not give it a try too?

]]> By: Mozilla Firefox online advertising | Giant Spatula > a Rolnitzky blog http://www.intothefuzz.com/2007/10/04/new-approaches-to-an-old-challenge/#comment-1056 Mozilla Firefox online advertising | Giant Spatula > a Rolnitzky blog Thu, 04 Oct 2007 17:15:18 +0000 http://www.intothefuzz.com/2007/10/04/new-approaches-to-an-old-challenge/#comment-1056 [...] what you’d see in the real world).  My colleague, Mozilla Creative Director John Slater, has posted some of his insights about the creative [...] [...] what you’d see in the real world).  My colleague, Mozilla Creative Director John Slater, has posted some of his insights about the creative [...]

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