Mozilla Power
At John Lilly’s request, we’ve created a new “Powered by Mozilla” logo. The idea is that companies that use Mozilla technology as the basis for what they do would proudly display this logo on their sites (or wherever it’s most relevant).
I’m happy about this because I think it will do two good things for our brand: 1) help differentiate Mozilla from Firefox (among the broader audience, there’s still some confusion around this) and 2) further establish us as an organization working on the cutting edge of a lot of cool new technology (again, beyond just being “the Firefox guys”).
Thanks to Alicia Patterson for putting this together for us.
October 15th, 2007 at 10:32 pm
This is an excellent idea and Disruptive Innovations is going to use it as soon as it is officially available. I have a few suggestions though :
0. from a marketing point of view, what you want to avoid (the confusion between firefox and mozilla) is EXTREMELY important to embedders. They _want_ that confusion, they _need_ it. Saying that their tool uses Firefox’s rendering engine is a proof of modernity and quality. So I urge you to seriously consider a new version of your banner “Powered by Mozilla, just like Firefox” or something like that.
1. add the lizard to improve memorization
2. sizes and formats. From the minimal “firefox 2″ button on the current page’s right gutter to the big banner.
3. define very precisely what should be the target of the hyperlink if this logo is used as source of a hyperlink
4. start thinking of “powered by mozilla webrunner”, “powered by mozilla xulrunner” and “powered by mozilla gecko” for pure embedders
October 16th, 2007 at 9:23 am
Great comments, thanks Daniel. Re: your specific thoughts:
0. That’s an interesting observation. Can you explain further? The general idea was to keep this ‘powered by’ logo as simple and clean as possible, although perhaps there are other ways to demonstrate the affiliation with Firefox.
1. I don’t really agree here…nothing against the dino, but I really think logos like this are best when they’re as simple and direct as possible…to me the dino doesn’t add anything to this simple wordmark.
2. That’s definitely worth looking into.
3. That’s an excellent point – I totally agree.
4. Maybe that’s something we could do down the road, but for now we’re just looking to brand Mozilla technology in general.
October 16th, 2007 at 10:26 am
[...] Mozilla Power | intothefuzz.com [...]
October 17th, 2007 at 12:25 am
I am going to comment on my own blog. About the dino, you said “to me the dino doesn’t add….” but that’s not the point. What is important here is what the dino adds for THEM, not for YOU.
October 17th, 2007 at 2:19 am
Daniel has hit very important issues in 0, 2 and 3.
I fully support 2 and 3.
In 0, I agree that association between firefox and xulrunner/embedded applications is extremely important for platform users. I am one of them
. But confusion is not. Confusion leads to doubts and disengagement.
IMHO, the best way to establish that association is to display this logo in Help->About Firefox. Anyone, who ever sees the logo there, and finds it in an application later, will have reasonable grounds to conclude that the application is “doing things similar to firefox, but it is not firefox”.
October 17th, 2007 at 4:46 am
I was considering “Shares Firefox’s Mozilla Gecko Technology” but I guess it’s a bit wordy…
October 17th, 2007 at 6:23 am
As the former employee of a company that produced a product based on the Gecko rendering engine, I have to agree with Daniel (and his follow-on blog post). When marketing our product, “Uses the Gecko rendering engine” meant nothing to customers or potential partners. “Based on Mozilla” meant nothing to customers or partners. “Based on Firefox” was instantly understood by both customers and partners, and the association with Firefox was instantly a selling point for our product.
Very few people know what Gecko or Mozilla are, and quite frankly nobody outside of the tech world really cares. Firefox, however, is a fairly universal brand. Any association with Firefox is a good thing for embedders; association with Mozilla doesn’t matter to embedders or their customers. If the goal is to build brand awareness for Mozilla, it’s imperative that it be associated with Firefox – otherwise nobody will pay attention.
October 18th, 2007 at 2:23 am
From a lot of the XUL dark matter we have seen so far, I wouldn’t say that they share values of the Firefox brand. They may share Mozilla values like user choice, platform independence, maybe even openess of the development (rarely).
Firefox on the other hand is a brand that is about participatory development, end-user focus, and most of all, about UE thinking. The fact that it’s xul ui matters far less.
Thus, and for all the fun ends that the pretty-anonymous pingbacker layed out, I’d consider “powered by Firefox” to be bad for Firefox. “Powered by Mozilla” is as fuzzy as it should be, and it’s up to the dark matter community to actually prove this to be a valuable brand.
October 18th, 2007 at 2:52 am
@Pike: you said ” “Powered by Mozilla” is as fuzzy as it should be, and it’s up to the dark matter community to actually prove this to be a valuable brand.”
It’s fuzzy __for you__. As “anonymous” said above, it’s meaningless to users, so valueless to embedders.
October 18th, 2007 at 3:20 am
Not just larger images, some vector-based (SVG?) ones too.
October 18th, 2007 at 5:27 am
Daniel, if you’re not confident that you can make that mark have value, then we shouldn’t invest in it.
October 18th, 2007 at 6:36 am
How about a “Firefox Inside” logo? People are used to see the “Intel Inside” sticker on their machines and there is no confusion, they know it’s a piece of technology at the core of their product.
October 18th, 2007 at 7:59 am
[...] of "Mozilla" for telling what technology our apps share in return to the IMHO great "Powered by Mozilla" logo/initiative, I really start to wonder if the worlds we all are living in are really that different. While [...]
October 18th, 2007 at 8:43 am
[...] The recent creation of a “Powered by Mozilla” logo is a good thing and I’m glad to see a discussion about this taking place. This [...]
October 18th, 2007 at 9:36 am
Thanks all for your comments and posts on your own blogs. I’ve enjoyed watching this turn into a very lively discussion about Mozilla and Firefox branding. Obviously this is a subject near and dear to many people’s hearts, and that’s great.
Several of you have brought up the option of putting the “powered by Mozilla” logo on the Firefox product page(s) to emphasize that connection. That’s a great idea and we’ll definitely be doing that soon. I’ll do another blog post with updates when that happens. Stay tuned…
October 22nd, 2007 at 4:01 am
Why not something slick like “Powered by MoCo” or “MoCo-Pro(duct)”?
I also very much liked “Minimo” as a “brand” to the Mobile Mozilla Browser! It was instantly catchy and should become the no.1-choice!
October 22nd, 2007 at 5:03 pm
Powered by Mozilla…
John Slater, Mozilla Creative Director, has presented a new brand logo named: Powered by Mozilla.
The reasons he states are:
help differentiate Mozilla from Firefox (among the broader audience, there’s still some confusion around this)
further e…
November 9th, 2007 at 11:21 am
[...] helping with the page. Thanks to Alicia Patterson, John Lilly, and others at mozilla.org for the art work. Thanks to Erkko Anttila and again to Jorma Virkkunen for letting us fix up the [...]
November 11th, 2007 at 12:53 am
What typeface was used for this? Just curious.
-I
November 11th, 2007 at 5:15 pm
“POWERED BY” is in Myriad Bold, “mozilla” is in Meta Bold. We’ll have a mini-style guide with more details about the logo, etc one of these days.
November 12th, 2007 at 10:09 am
[...] licensing, auto-update system, etc.As you might have seen, the new SeaMonkey website features a "Powered by Mozilla" logo – we are proud to be part of this amazing project and glad to be able to advertise our Mozilla [...]
November 13th, 2007 at 7:11 pm
Hey
I think it’s cool.
The logo is pretty cool, congratutions
Kind Regards
December 27th, 2007 at 1:40 pm
[...] Mozilla or XULRunner. A community run evangelism effort aimed at getting these sites to include the Powered by Mozilla logo might be just the thing here (just in case a certain Mozilla application focused community effort [...]
January 17th, 2008 at 6:00 pm
for some reason this is the first time i’m seeing this…
awesome design, love it!!! would like to see ff3 take the same direction…
January 17th, 2008 at 6:03 pm
oops, the above reply was posted in the wrong section…sorry ;(
January 31st, 2008 at 3:20 pm
[...] example, the recently announced Powered by Mozilla logo is talking about Mozilla as a technology, so this would include both Firefox and Open Komodo. [...]
April 17th, 2008 at 12:29 pm
[...] fall, I did a short blog post about how we created a “Powered by Mozilla” logo for use by organizations whose [...]
May 17th, 2008 at 12:17 am
[...] Mozilla [...]
September 11th, 2008 at 3:38 pm
[...] With ‘Powered by Mozilla’ There has been an ongoing discussion about creating a Powered by Mozilla logo that people and organizations can use as part of their projects or products. We have been [...]
September 26th, 2008 at 10:05 am
[...] Mozilla FAQ that answers the questions I’ve seen asked during the ongoing conversation about this logo. If you think that there is a question missing or if you have comments about a particular answer, [...]
August 16th, 2010 at 10:02 am
Until I read this article I honestly did not realise Mozzila and Firefox wer not the same thing.