Comment by Daniel Glazman

October 15, 2007 @ 10:32 pm

This is an excellent idea and Disruptive Innovations is going to use it as soon as it is officially available. I have a few suggestions though :

0. from a marketing point of view, what you want to avoid (the confusion between firefox and mozilla) is EXTREMELY important to embedders. They _want_ that confusion, they _need_ it. Saying that their tool uses Firefox’s rendering engine is a proof of modernity and quality. So I urge you to seriously consider a new version of your banner “Powered by Mozilla, just like Firefox” or something like that.
1. add the lizard to improve memorization
2. sizes and formats. From the minimal “firefox 2″ button on the current page’s right gutter to the big banner.
3. define very precisely what should be the target of the hyperlink if this logo is used as source of a hyperlink
4. start thinking of “powered by mozilla webrunner”, “powered by mozilla xulrunner” and “powered by mozilla gecko” for pure embedders

Comment by John

October 16, 2007 @ 9:23 am

Great comments, thanks Daniel. Re: your specific thoughts:

0. That’s an interesting observation. Can you explain further? The general idea was to keep this ‘powered by’ logo as simple and clean as possible, although perhaps there are other ways to demonstrate the affiliation with Firefox.
1. I don’t really agree here…nothing against the dino, but I really think logos like this are best when they’re as simple and direct as possible…to me the dino doesn’t add anything to this simple wordmark.
2. That’s definitely worth looking into.
3. That’s an excellent point - I totally agree.
4. Maybe that’s something we could do down the road, but for now we’re just looking to brand Mozilla technology in general.

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October 16, 2007 @ 10:26 am

[...] Mozilla Power | intothefuzz.com [...]

Comment by Daniel Glazman

October 17, 2007 @ 12:25 am

I am going to comment on my own blog. About the dino, you said “to me the dino doesn’t add….” but that’s not the point. What is important here is what the dino adds for THEM, not for YOU.

Comment by Sergey Yanovich

October 17, 2007 @ 2:19 am

Daniel has hit very important issues in 0, 2 and 3.

I fully support 2 and 3.

In 0, I agree that association between firefox and xulrunner/embedded applications is extremely important for platform users. I am one of them :). But confusion is not. Confusion leads to doubts and disengagement.

IMHO, the best way to establish that association is to display this logo in Help->About Firefox. Anyone, who ever sees the logo there, and finds it in an application later, will have reasonable grounds to conclude that the application is “doing things similar to firefox, but it is not firefox”.

Comment by Neil

October 17, 2007 @ 4:46 am

I was considering “Shares Firefox’s Mozilla Gecko Technology” but I guess it’s a bit wordy…

Comment by Anonymous

October 17, 2007 @ 6:23 am

As the former employee of a company that produced a product based on the Gecko rendering engine, I have to agree with Daniel (and his follow-on blog post). When marketing our product, “Uses the Gecko rendering engine” meant nothing to customers or potential partners. “Based on Mozilla” meant nothing to customers or partners. “Based on Firefox” was instantly understood by both customers and partners, and the association with Firefox was instantly a selling point for our product.

Very few people know what Gecko or Mozilla are, and quite frankly nobody outside of the tech world really cares. Firefox, however, is a fairly universal brand. Any association with Firefox is a good thing for embedders; association with Mozilla doesn’t matter to embedders or their customers. If the goal is to build brand awareness for Mozilla, it’s imperative that it be associated with Firefox - otherwise nobody will pay attention.

Comment by Axel Hecht

October 18, 2007 @ 2:23 am

From a lot of the XUL dark matter we have seen so far, I wouldn’t say that they share values of the Firefox brand. They may share Mozilla values like user choice, platform independence, maybe even openess of the development (rarely).

Firefox on the other hand is a brand that is about participatory development, end-user focus, and most of all, about UE thinking. The fact that it’s xul ui matters far less.

Thus, and for all the fun ends that the pretty-anonymous pingbacker layed out, I’d consider “powered by Firefox” to be bad for Firefox. “Powered by Mozilla” is as fuzzy as it should be, and it’s up to the dark matter community to actually prove this to be a valuable brand.

Comment by Daniel Glazman

October 18, 2007 @ 2:52 am

@Pike: you said ” “Powered by Mozilla” is as fuzzy as it should be, and it’s up to the dark matter community to actually prove this to be a valuable brand.”

It’s fuzzy __for you__. As “anonymous” said above, it’s meaningless to users, so valueless to embedders.

Comment by Ian

October 18, 2007 @ 3:20 am

Not just larger images, some vector-based (SVG?) ones too.

Comment by Axel Hecht

October 18, 2007 @ 5:27 am

Daniel, if you’re not confident that you can make that mark have value, then we shouldn’t invest in it.

Comment by Pierre

October 18, 2007 @ 6:36 am

How about a “Firefox Inside” logo? People are used to see the “Intel Inside” sticker on their machines and there is no confusion, they know it’s a piece of technology at the core of their product.

Pingback by Home of KaiRo: Powered By... Erm, Some Cool Thing!

October 18, 2007 @ 7:59 am

[...] of "Mozilla" for telling what technology our apps share in return to the IMHO great "Powered by Mozilla" logo/initiative, I really start to wonder if the worlds we all are living in are really that different. While [...]

Pingback by Branding Mozilla « davidwboswell

October 18, 2007 @ 8:43 am

[...] The recent creation of a “Powered by Mozilla” logo is a good thing and I’m glad to see a discussion about this taking place. This [...]

Comment by John

October 18, 2007 @ 9:36 am

Thanks all for your comments and posts on your own blogs. I’ve enjoyed watching this turn into a very lively discussion about Mozilla and Firefox branding. Obviously this is a subject near and dear to many people’s hearts, and that’s great.

Several of you have brought up the option of putting the “powered by Mozilla” logo on the Firefox product page(s) to emphasize that connection. That’s a great idea and we’ll definitely be doing that soon. I’ll do another blog post with updates when that happens. Stay tuned…

Comment by HarryTuttle

October 22, 2007 @ 4:01 am

Why not something slick like “Powered by MoCo” or “MoCo-Pro(duct)”?
I also very much liked “Minimo” as a “brand” to the Mobile Mozilla Browser! It was instantly catchy and should become the no.1-choice!

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October 22, 2007 @ 5:03 pm

Powered by Mozilla…

John Slater, Mozilla Creative Director, has presented a new brand logo named: Powered by Mozilla.

The reasons he states are:

help differentiate Mozilla from Firefox (among the broader audience, there’s still some confusion around this)
further e…

Pingback by MicroB Browser (Gecko/Mozilla Based) Confirmed: OS 2008

November 9, 2007 @ 11:21 am

[...] helping with the page. Thanks to Alicia Patterson, John Lilly, and others at mozilla.org for the art work. Thanks to Erkko Anttila and again to Jorma Virkkunen for letting us fix up the [...]

Comment by Idan

November 11, 2007 @ 12:53 am

What typeface was used for this? Just curious.

-I

Comment by John

November 11, 2007 @ 5:15 pm

“POWERED BY” is in Myriad Bold, “mozilla” is in Meta Bold. We’ll have a mini-style guide with more details about the logo, etc one of these days.

Pingback by Home of KaiRo: Weekly Status Report, W45/2007

November 12, 2007 @ 10:09 am

[...] licensing, auto-update system, etc.As you might have seen, the new SeaMonkey website features a "Powered by Mozilla" logo - we are proud to be part of this amazing project and glad to be able to advertise our Mozilla [...]

Comment by Clauber Stipkovic

November 13, 2007 @ 7:11 pm

Hey

I think it’s cool.

The logo is pretty cool, congratutions

Kind Regards

Pingback by More Than 50 Applications Built Using Mozilla « davidwboswell

December 27, 2007 @ 1:40 pm

[...] Mozilla or XULRunner. A community run evangelism effort aimed at getting these sites to include the Powered by Mozilla logo might be just the thing here (just in case a certain Mozilla application focused community effort [...]

Comment by Brendan

January 17, 2008 @ 6:00 pm

for some reason this is the first time i’m seeing this…

awesome design, love it!!! would like to see ff3 take the same direction…

Comment by Brendan

January 17, 2008 @ 6:03 pm

oops, the above reply was posted in the wrong section…sorry ;(

Pingback by A Community, a Technology and an Organization « davidwboswell

January 31, 2008 @ 3:20 pm

[...] example, the recently announced Powered by Mozilla logo is talking about Mozilla as a technology, so this would include both Firefox and Open Komodo. [...]

Pingback by “Powered by Mozilla” Update | intothefuzz.com

April 17, 2008 @ 12:29 pm

[...] fall, I did a short blog post about how we created a “Powered by Mozilla” logo for use by organizations whose [...]

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May 17, 2008 @ 12:17 am

[...] Mozilla [...]

Hi. I’m John Slater, Creative Director at Mozilla, and in this blog I’ll be covering Mozilla design, branding and other good stuff. jslater at mozilla dot com