As Andrew and Seth have already noted, Operation Firefox launched last month with a call for people to submit their plans to publicly display a Firefox Fathead sticker in the most interesting and eye-catching possible (legal) fashion.
We knew the success of this program would depend on whether or not people would rise to the challenge of coming up with great ideas and so far things are looking good: the initial phase of the contest ended last Friday, and we received a grand total of 3200 submissions. Very cool!
From a creative perspective, our goal was to create a website that would fire up people’s imaginations and inspire them to participate. This was a particularly fun project to brainstorm about, as we kicked around inspirational ideas ranging from James Bond to the A-Team. For the design, we turned to our friends at Nobox, and they made the astute call that site should resemble the secret hideout of an underground resistance movement rather than the slick style of a 007 HQ…hence the basement shadows and hand-sketched mission plans. It was also very important that every last bit of site text support this concept, so we worked with Elise Allen, who managed to incorporate influences from Fight Club to Flash Mobs into her copy.
The finalists have until December 3rd to execute their plans, and the winners will be announced shortly afterwards. All 50 Fatheads have been shipped to the finalists, so keep an eye out for giant Firefox logos popping up in strange locations over the next few weeks!