At next week’s Firefox Summit, Alix, David, Jay, Mary, Tara and I will be leading a session about Mozilla’s approach to marketing. So, if you’re going to be there and are at all interested in our marketing processes, I’d encourage you to stop by the Callaghan Room at 4:45 next Wednesday 2:15 on Thursday.

Here’s a quick description:
A non-traditional software company needs a non-traditional approach to marketing. So, how do you you market your product in an open source environment? And what makes a marketing project sufficiently “Mozilla”?

Alix, David, Jay, John, Mary and Tara from the MoCo marketing team will discuss Mozilla’s approach to spreading the word about Firefox. We’ll talk about the tools and framework we use for projects like Download Day, and will lead a discussion about what we should do next.

If you won’t be at the Summit but are still interested in learning more, we’ll be sure to post the slides afterwards, so keep an eye out for details about that.

In other Summit news, the robot is back! I worked with Nobox to create a new poster celebrating the occasion…to shake things up a bit, we did this in a more heavily graphic style than previous iterations, and tried to incorporate some elements of the local Whistler geography. I really like the way it turned out: