Comments on: Moving the Needle http://www.intothefuzz.com/2008/09/16/moving-the-needle/ Pardon our dust: design work in progress. Sat, 13 Mar 2010 04:29:13 -0800 http://wordpress.org/?v=2.9 hourly 1 By: So, What Exactly *Is* Mozilla? | intothefuzz.com http://www.intothefuzz.com/2008/09/16/moving-the-needle/comment-page-1/#comment-13103 So, What Exactly *Is* Mozilla? | intothefuzz.com Sat, 24 Jan 2009 00:08:21 +0000 http://www.intothefuzz.com/?p=131#comment-13103 [...] this is the latest in a very slow-moving (the last post was in September) series about [...] [...] this is the latest in a very slow-moving (the last post was in September) series about [...]

]]> By: John http://www.intothefuzz.com/2008/09/16/moving-the-needle/comment-page-1/#comment-10808 John Fri, 19 Sep 2008 23:10:22 +0000 http://www.intothefuzz.com/?p=131#comment-10808 Stas, those are great thoughts - thanks! Stas, those are great thoughts – thanks!

]]> By: Staś Małolepszy http://www.intothefuzz.com/2008/09/16/moving-the-needle/comment-page-1/#comment-10800 Staś Małolepszy Thu, 18 Sep 2008 14:38:29 +0000 http://www.intothefuzz.com/?p=131#comment-10800 @John: 1. an evangelist idea: when I speak to friends using Firefox, they either don't know that Firefox is open source, or they do, but they don't know what it means to them (and the Web). I think something referring to this organic nature of Mozilla with a link reading "What does it mean to me?" might have great educational value. The trust that people have in us is one of the advantages that make us unique. And when I explain this to my friends, they say: "wow, this is great, why don't you advertise that?" to which I reply "well, in fact we do". So I know that we explain this on mozilla.com, but I somehow imagine that people start reading only after they download ;) 2. testimonial idea: present a compelling story of some real person about how Firefox helped them/empowered them/changed their web experience. 3. dictionary idea: we can't ship many spellcheckers with Firefox due to licensing problems. Include the link here, not on the Getting Started page. 4. survey idea: gather feedback from new users: include a link reading "I'd like to help Firefox by taking a short survey after I have some time to use it. Please remind me about it in a month." After a month, a yellow infobar appears inviting the user to take the survey (with buttons: "take", "not now, remind tomorrow", "not now, never remind"). Well, these are just brainstorming ideas, some of which may turn out to be really bad ones :) But I'm still interested what you guys think! :) @John:

1. an evangelist idea: when I speak to friends using Firefox, they either don’t know that Firefox is open source, or they do, but they don’t know what it means to them (and the Web). I think something referring to this organic nature of Mozilla with a link reading “What does it mean to me?” might have great educational value. The trust that people have in us is one of the advantages that make us unique. And when I explain this to my friends, they say: “wow, this is great, why don’t you advertise that?” to which I reply “well, in fact we do”. So I know that we explain this on mozilla.com, but I somehow imagine that people start reading only after they download ;)

2. testimonial idea: present a compelling story of some real person about how Firefox helped them/empowered them/changed their web experience.

3. dictionary idea: we can’t ship many spellcheckers with Firefox due to licensing problems. Include the link here, not on the Getting Started page.

4. survey idea: gather feedback from new users: include a link reading “I’d like to help Firefox by taking a short survey after I have some time to use it. Please remind me about it in a month.” After a month, a yellow infobar appears inviting the user to take the survey (with buttons: “take”, “not now, remind tomorrow”, “not now, never remind”).

Well, these are just brainstorming ideas, some of which may turn out to be really bad ones :) But I’m still interested what you guys think! :)

]]> By: Mike Beltzner http://www.intothefuzz.com/2008/09/16/moving-the-needle/comment-page-1/#comment-10797 Mike Beltzner Thu, 18 Sep 2008 00:13:47 +0000 http://www.intothefuzz.com/?p=131#comment-10797 Wow, cool that we had that much of an effect. I think the next steps are to bring some of the task-focus from the Getting Started page forward into the First Run page. Perhaps by showing users the types of interesting things they can learn how to do with Firefox, we'll end up being a little "stickier". Wow, cool that we had that much of an effect.

I think the next steps are to bring some of the task-focus from the Getting Started page forward into the First Run page. Perhaps by showing users the types of interesting things they can learn how to do with Firefox, we’ll end up being a little “stickier”.

]]> By: John http://www.intothefuzz.com/2008/09/16/moving-the-needle/comment-page-1/#comment-10794 John Wed, 17 Sep 2008 15:10:36 +0000 http://www.intothefuzz.com/?p=131#comment-10794 @FunTomas - good thoughts, but that tip actually appears on the Firefox 2 version of the page (that no longer exists). The current page is the 2nd of the two screenshots. @Stas - I think the original idea was to use that link to expose people to SUMO, even if it was only introducing the concept (because like you said, very new users won't have much need for it). But, if we can come up with a more useful link to put there I could definitely see us making a switch. Any ideas? @FunTomas – good thoughts, but that tip actually appears on the Firefox 2 version of the page (that no longer exists). The current page is the 2nd of the two screenshots.

@Stas – I think the original idea was to use that link to expose people to SUMO, even if it was only introducing the concept (because like you said, very new users won’t have much need for it). But, if we can come up with a more useful link to put there I could definitely see us making a switch. Any ideas?

]]> By: Staś Małolepszy http://www.intothefuzz.com/2008/09/16/moving-the-needle/comment-page-1/#comment-10793 Staś Małolepszy Wed, 17 Sep 2008 10:05:40 +0000 http://www.intothefuzz.com/?p=131#comment-10793 From the numbers you quote it seems that the link to the Support page isn't getting much attention. And I think this makes sense: the user has just installed Firefox for the first time :) Are there any other use cases that make this link belong on that page? Deleting the user's profile? It seems to me that we could try to replace it by something else. From the numbers you quote it seems that the link to the Support page isn’t getting much attention. And I think this makes sense: the user has just installed Firefox for the first time :)

Are there any other use cases that make this link belong on that page? Deleting the user’s profile?

It seems to me that we could try to replace it by something else.

]]> By: Funtomas http://www.intothefuzz.com/2008/09/16/moving-the-needle/comment-page-1/#comment-10792 Funtomas Wed, 17 Sep 2008 08:47:29 +0000 http://www.intothefuzz.com/?p=131#comment-10792 Regarding the "Cut Out Computer Clutter" tip, I'd suggest to include "Or press middle button of your three-button mouse" as a third option or better yet, as the first option since users find the other ones to be "too tedious" and thus opt not to use tabs altogether. I know what I'm talking about I see it everywhere. Regarding the “Cut Out Computer Clutter” tip, I’d suggest to include “Or press middle button of your three-button mouse” as a third option or better yet, as the first option since users find the other ones to be “too tedious” and thus opt not to use tabs altogether. I know what I’m talking about I see it everywhere.

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