Introducing the New & Improved Firefox Logo Style Guide
The Firefox logo is obviously an extremely important element of the Mozilla universe and, like pretty much everything else we do, we try to make it as open and available as possible to the community. Of course, like a wise philosopher once said, with great power comes great responsibility, so today we launched a new and improved Firefox style guide to make sure the logo is always used consistently and correctly.
The goal of this guide is to present the longstanding guidelines from our trademark policy in a clear and easily understandable way to help our community continue to spread the word about Firefox around the world. There are already many people doing incredible things with the logo, and we want to give them the tools to be even more successful.
Our hope is that this guide will answer many of the commonly asked questions about how (and how not) to use the logo. We’ve also included a section where people can download the various configurations so there won’t be any confusion about what the *official* versions are.
I’m of the strong opinion that the way a style guide is presented (copywriting, graphics, etc) says as much about the brand as the guide’s actual content, so I should note that we attempted to do all this in a way that would feel appropriately Mozilla-ish (as opposed to creating an overly corporate and bureaucratic rule book).
As with all projects, this new style guide was the result of hard work from a lot of people. Big thanks are due to Tara Shahian for her invaluable help throughout (especially cleaning up our previous logo mess); Tim Hogan, Stephanie Bankhead and Aaron Shimer from the Royal Order for the web design, logo touchups and general advice; the Delicious Design League for contributing yet another awesome illustration (a gopher wearing Firefox gear…obviously); Steven Garrity and silverorange for the web dev; Stephen Donner for the QA; and of course Harvey Anderson and Catherine Brady for their wise legal counsel. I also owe a big shout-out to our community advisory panel of Elise Allen, Percy Cabello, Jon Hicks, Sean Martell and Brian Mills…their input was truly excellent.
One last note: we’re calling this style guide a beta launch for now because we want to make sure the community at large has a chance to review and weigh in before we officially declare it final. So, if you have any questions, thoughts or comments please let me or Tara know, or post your feedback on the Spread Firefox discussion page. Thanks!
