Mozilla Goes Green

A bunch of Mozillians are up in San Francisco today as part of our involvement with the SF Green Festival. It’s certainly a new type of conference for us, but when you look at the core values of the various other affiliated organizations there are a lot of commonalities in terms of trying to affect change through community building and grassroots action.

We’re also using this as a platform to communicate our “100% organic software” concept, so from a design perspective this gave us a great opportunity to use one of my favorite elements from the Mozilla.com redesign: our little family of egg illustrations. They’re so bizarre and yet, so perfect.

We worked with designers Monique Johnson and Rhonda Spencer to create egg-based collateral that included a print ad for the festival guide (below), landing page, affiliate buttons (available for download) and more.

There will be Mozilla-related activity at the festival all weekend long, so if you’re in the area definitely stop by and check it out. Mary has a good overview of the details up at her blog.

Mozilla/Green Festival print ad

Filed under: Branding, Mozilla, PlanetMozilla — John at 11:08 am on Friday, November 14, 2008

8 Comments »

Pingback by New (100% organic) badges!! | On the blink

November 14, 2008 @ 12:17 pm

[...] [Via|Intothefuzz] [...]

Comment by David Bolton

November 14, 2008 @ 1:01 pm

Is Mozilla actually doing anything to try and be green?

Comment by John

November 14, 2008 @ 2:07 pm

@David – good question. We’ve been working with a company called TerraPass to offset our carbon output for about a year now. And we’ve implemented various measures around the office. There’s always more you can do, of course, but we’re making progress.

Comment by Rancour

November 15, 2008 @ 4:10 am

If you really wanted to reduce carbon output, you’d move out of the US and give up its wasteful lifestyle. Could you imagine life without a car? Most people in the world couldn’t imagine it with it!

Also, this misuse of the word ‘organic’ will just associate you with ignorant greens who run around yelling ‘apocalypse!’ whenever a new particle accelerator is made operational.

Pingback by Organic Firefox buttons - Mozilla Links

November 16, 2008 @ 8:54 pm

[...] with some print materials for the event, Mozilla prepared some good looking organic themed web buttons. Mozilla has been [...]

Comment by Rancour

November 19, 2008 @ 4:27 pm

I was a bit harsh there, it was not directed at you or mozilla

Comment by Tobias

December 14, 2008 @ 3:18 pm

Rancour wrote: “Also, this misuse of the word ‘organic’ will just associate you with ignorant greens who run around yelling ‘apocalypse!’ whenever a new particle accelerator is made operational.”

I don’t like the term “organic” either. Mozilla! Please just develop a nice Browser! Don’t cooperate with the greens, because otherwise you will upset people who have another point of view on environmental issues.

Pingback by Botones de Firefox Natural « Mozilla Links en español

April 30, 2009 @ 2:05 am

[...] con algunos materiales impresos [en] para el evento, Mozilla preparó algunos botones web muy atractivos diseñados con un estilo [...]

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