Creative Collective Logo: Round 2 Update
The goal of the Mozilla Creative Collective to build a new type of open graphic design community, so it’s important that we “walk the talk” (or whatever the phrase is) when it comes to being as transparent as possible about our processes while we build it.
To that end, I’ve been blogging about our work with Studio Number One to create a new MCC logo, and the feedback we’ve received from the community in response to the first two rounds has been truly invaluable. Really great stuff…thanks to everyone who commented for taking the time to participate.
The reaction to round 2 was quite positive, so I’m encouraged that we’re going in the right direction and have found the proper balance between the concepts of Mozilla, ‘creative’ and ‘collective’. After considering all the comments and our own internal objectives, we’ve decided to move forward with refining option #1 (shown below) to create the final version. In some ways it was a tough choice because all the round 2 options were strong, but this one was my clear favorite.
The next step is for Studio Number One to further polish it, such as carefully considering the exact placement of the dino head or finding the right balance between keeping the design flourishes around the outside and making sure it’s simple enough to scale down to smaller sizes without much trouble. I’ll share the final version as soon as it’s ready, and after that it’ll be on to building the site itself.
Lots of exciting stuff ahead…thanks again for all the help so far!
March 24th, 2009 at 2:36 am
Glad you guys are going for the best one of the bunch. I still have to wonder what the outcome would have been if it wasn’t for the (no offense) disastrous first round.
March 24th, 2009 at 5:23 am
Right now the crest has two paintbrushes — maybe change one of them to a tablet pen to reflect the more-than-likely 100% digital nature of the majority of the contributions?
Also the three burst-like lines at each end of “creative collective” that point outwards — those could be pencils or something. Right now they’re just filler, sort of, when they could contribute to the overall theme and impact.
Finally, it feels like it could use some red at the bottom centre — below the “creative collective” banner — just to balance out the colour distribution. Right now all the colour bits are above the banner, and the one on black feels vaguely top-heavy (but oddly, not the one on white…not sure why that’s the case).
I hope you do these up as embroidered patches for laptop bags or jackets. That would be seriously sweet
March 24th, 2009 at 6:10 am
Great work!
March 24th, 2009 at 6:11 pm
Isn’t wonderful when how an “evolutionary” process comes together (pardon the Jurassic pun)? In stark contrast to JAAP’s post, I believe the first round of logo designs was a resounding success; regardless of whether we measure by the A) exciting final outcome, B) community involvement, and/or C) openness of Mozilla to invite a creative community – namely us – to contribute to the greater good of a browser we’re passionate about.
Looking forward to more…also rather dug DRIA’s insight.