A New & Improved Way to Spread Firefox
The Mozilla community is an amazing thing, having proved many times over that it’s capable of doing anything from building a web browser to setting a world record. For those of us who work at Mozilla, a big portion of the job involves finding ways to engage the community as much as possible so we can harness its power (after all, that’s what enables us to compete successfully against the Goliaths of the internet business).
With that in mind, I’m particularly excited about today’s launch of the new Spread Firefox website. The old version of the site was created with the best of intentions, but it never really caught on the way we’d hoped…it lacked a clear call-to-action and never made getting involved as easy as we’d hoped. So, a redesign was in order.
The design of the new Spread Firefox is based around the theme of a community bulletin board, which is a nice metaphor, and it incorporates photos of actual community members in the header to give it an appropriately grassroots feel (be sure to hit refresh a few times to see the different options…you might recognize someone!). Even more importantly, it clearly lays out what’s going on in the world of Mozilla marketing and explains how you can help.
Big thanks to the Royal Order for designing the new site, and to Mary Colvig for organizing it all (not to mention the numerous others who worked tirelessly to make it happen). And extra big thanks to all the community marketing members who have devoted so much time and energy to helping push Firefox further along, even in the face of intense competition.
