Archive | January, 2010

Browsing Without Borders

Today’s launch of the first-ever mobile version of Firefox is definitely a big deal. So, like we’ve done with other Mozilla big deals, we created a cool design to help celebrate the occasion.

To make it happen, we turned to our friends at the Royal Order and the Delicious Design League. After some discussion about what type of sci-fi direction the illustration should take (we settled on “philosophical and psychedelic”…think 2001), they came up with the artwork below.

You’re certainly encouraged to share this with anyone you think might enjoy it, and you can also download a larger version if you’d like to print a copy for yourself. Here’s to browsing without borders!

Browsing Without Borders

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Firefox 3.6, Mozilla.com and You

Mozilla.com Homepage (Firefox 3.6 Version)

Big news from the world of Mozilla: we released Firefox 3.6 today!

(I’ll pause for a moment while you go download it.)

As always, we made a bunch of site content updates in an attempt to convey the full awesomeness of the new browser. Here are a few of the highlights (Laura Mesa also has more details over on her blog):

* Personas: uplifting Personas from an add-on to the product was one of the biggest consumer-facing features in 3.6, so we made sure to cover that news in a variety of spots. Most notably, Tara Shahian and Mary Colvig masterminded a great video to show off what Personas are all about, and we added functionality in a few key spots that lets 3.6 users demo some sample Personas with a simple rollover.

* WOFF: another cool 3.6 feature is support for the new WOFF font standard, and we put that to good use by showing off the WOFF version of Meta on the newly redesigned First Run and What’s New pages.

* Security: keeping users safe is always a major priority, so we revamped the Firefox security page to reflect all the latest goodness (including the plugin check – another new 3.6 feature). As an added bonus, the page also includes a new security-themed illustration…of a walrus teaching a squirrel to surf, of course.

* Customization: building on the new Personas content, we also created a new Customization page to spread the word about Collections and other ways to personalize your Firefox.

* Download Pages: the various versions of the Firefox download page received a variety of content tweaks to support the key features and benefits of 3.6, and to roll out the “world’s best browser” messaging.

These projects (and dozens of others) wouldn’t have been possible without a lot of people’s very hard work. Huge thanks to everyone who contributed to the website portion of the release, including (but not limited to): Tara Shahian, Laura Mesa, Steven Garrity & silverorange, Tim Hogan & the Royal Order, everyone at Addis Creson, the Delicious Design League, Ivo Gabrowitsch & FontShop, William Slater, Melissa Shapiro, Johnathan Nightingale, Nick Nguyen, Mary Colvig, Alex Buchanan, Mike Morgan, Irina Sandu, Kohei Yoshino, Pascal Chevrel & the l10n community, Stephen Donner, Raymond Etornam, Jeremy Orem, Chris Blizzard, Ken Kovash, Rainer Cvillink, Mike Beltzner, Chris Beard, Sean Martell and more.

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“Five Years of Firefox” Design Challenge Winner

Happy B-day Firefox

Our Five Years of Firefox design challenge over at the Creative Collective has ended, and I’m very pleased to report that the winner is “Happy B-Day Firefox“, by Rogelio Calamaya, Jr (aka Lucero). There were a lot of great submissions, but his stood out as one of my favorites…very creative and well-done.

Mary Colvig has a post with more information that also showcases some of the other amazing community activity that took place around Firefox’s 5th birthday, so be sure check that out.

Congrats to Rogelio for his awesome work, and BIG thanks to everyone who took the time to create and submit a design. Stay tuned for info on the next one coming soon!

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At Least One Difference Between Taco Bell and Firefox

WTF: DriveThruDiet.com

Authenticity is one of the most coveted qualities in the world of branding. The idea itself isn’t super complex – basically you have to make sure that the way you present the product is consistent with the actual qualities the product itself – but because it’s something that has to be earned rather than bought it can be a very elusive thing for a lot of companies.

When people complain about marketing, they’re often reacting to that lack of authenticity. As a case in point, take Taco Bell’s current campaign touting the “Drive Thru Diet“: sure, Taco Bell can be an occasionally delicious late night snack, but most reasonable people don’t associate their food with anything remotely healthy. But, despite that reality, they have ads touting the benefits of their new low-fat line…they even made their logo green, so you know it has to be good for you. Right?

In the case of Firefox, I feel really fortunate to get to work on a brand that, because of Mozilla’s community, history and mission, oozes with realness. The tricky thing is that it’s a lot harder to build up a sense of authenticity than it is to lose it, so we in the marketing department are always very careful to make sure our projects maintain the appropriate degree of Mozilla-ness.

There’s no magic formula – it’s more of a “know it when you see it” kind of thing – but the general idea is be consistent with the organization’s values, engage the community and perhaps most importantly, only say stuff that’s true (it helps to have a great product, of course). So, until someone lands a patch for Firefox that guarantees users weight loss and whiter teeth, we’ll keep the outrageous claims to a minimum.

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