Comments on: Winning the Branding War: Jay vs Conan http://www.intothefuzz.com/2010/01/18/winning-the-branding-war-jay-vs-conan/ Pardon our dust: design work in progress. Sun, 18 Jul 2010 20:38:09 +0000 http://wordpress.org/?v=2.9 hourly 1 By: Florence http://www.intothefuzz.com/2010/01/18/winning-the-branding-war-jay-vs-conan/comment-page-1/#comment-19004 Florence Mon, 25 Jan 2010 01:21:07 +0000 http://www.intothefuzz.com/?p=995#comment-19004 I love you Conan! We'll follow you wherever you go! I love you Conan! We’ll follow you wherever you go!

]]> By: John Slater http://www.intothefuzz.com/2010/01/18/winning-the-branding-war-jay-vs-conan/comment-page-1/#comment-18971 John Slater Wed, 20 Jan 2010 00:58:04 +0000 http://www.intothefuzz.com/?p=995#comment-18971 @Deb - agreed that we've been doing this stuff pretty well all along. I think the fact that it's largely happened organically rather than intentionally helps, too @Chris - excellent additions! That "I'm with Coco" image is a great example of the power of a good visual. @Deb – agreed that we’ve been doing this stuff pretty well all along. I think the fact that it’s largely happened organically rather than intentionally helps, too

@Chris – excellent additions! That “I’m with Coco” image is a great example of the power of a good visual.

]]> By: Chris Ilias http://www.intothefuzz.com/2010/01/18/winning-the-branding-war-jay-vs-conan/comment-page-1/#comment-18969 Chris Ilias Tue, 19 Jan 2010 18:12:17 +0000 http://www.intothefuzz.com/?p=995#comment-18969 * Don't ask for sympathy. Conan started his letter by pointing out how lucky he has been, and how grateful he is for that. * I think this reinforces the power of logos, that you can use for avatars, shirts, buttons, etc. much like what was done with the "I'm with Coco" image. I haven't checked, but maybe there's an app for Facebook, that adds a "Download Firefox" button to your profile. Sort of like the affiliates program, but without copying/pasting code. * I heard a remark that Leno's humanity does not show. If feels passionate about something, he doesn't let you know it. As a result, it is very hard to relate to him. * Don’t ask for sympathy. Conan started his letter by pointing out how lucky he has been, and how grateful he is for that.

* I think this reinforces the power of logos, that you can use for avatars, shirts, buttons, etc. much like what was done with the “I’m with Coco” image. I haven’t checked, but maybe there’s an app for Facebook, that adds a “Download Firefox” button to your profile. Sort of like the affiliates program, but without copying/pasting code.

* I heard a remark that Leno’s humanity does not show. If feels passionate about something, he doesn’t let you know it. As a result, it is very hard to relate to him.

]]> By: deb http://www.intothefuzz.com/2010/01/18/winning-the-branding-war-jay-vs-conan/comment-page-1/#comment-18966 deb Mon, 18 Jan 2010 23:08:27 +0000 http://www.intothefuzz.com/?p=995#comment-18966 Agreed 100%. Authenticity counts so, so, so much in this, and you can't fake it. I think you've absolutely nailed the lessons we can learn here, which are actually things Mozilla has been doing all along, only perhaps with a little less self-reflection and self-awareness. Agreed 100%. Authenticity counts so, so, so much in this, and you can’t fake it. I think you’ve absolutely nailed the lessons we can learn here, which are actually things Mozilla has been doing all along, only perhaps with a little less self-reflection and self-awareness.

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