Understatement Not Apple’s Strong Suit
In general it’s hard to find much fault in Apple’s approach to marketing – it’s worked pretty well for them, after all – but they’re certainly not afraid to turn the hyperbole dial up to 11. If I were them, I might have saved terms like “magical” and “revolutionary” for when they release products like the iLevitate and iCanTurnInvisible in 2013.
January 27th, 2010 at 7:17 pm
But they’re both baked into the firmware and will be turned on when iPad 2.0 ships this Xmas!
January 27th, 2010 at 7:42 pm
@pkim – of course! I never should have underestimated that wily Steve Jobs.
January 28th, 2010 at 1:10 am
Too damn funny
January 28th, 2010 at 5:58 am
Yeah, I thought “magical” might have been a bit much.
January 29th, 2010 at 6:33 am
At least they were right about the “unbelievable price” — I mean, this device isn’t really anything: not a good e-book — comparatively short battery uptime, wrong screen / resolution; not a good computer — no multi-tasking, no mouse, “slow” processor; not a phone — 3G an add-on, seriously?; not a good portable gaming device — too heavy, too large; the only things you can really use it for is surfing the web and watching video, both of which can be handled by a mobile phone or netbook just fine; why would anyone pay for that between 500 and 800 dollars?
February 6th, 2010 at 10:08 am
[...] intothefuzz | Understatement Not Apple's Strong Suit [...]
May 3rd, 2010 at 2:30 pm
echo: http://www.crunchgear.com/2010/05/03/apple-can-we-stop-with-the-magical-already/