One of the big recent goals of the Engagement team has been to hone the Mozilla Firefox brand message and make it a part of all our communications around the Firefox 4 launch (and beyond). We’re also taking that a step further by launching specific campaigns to help people better understand who we are and what we’re all about.
I’m happy to report that the first of these initiatives launched this week as a series of billboards around the SF Bay Area. They’ll be up roughly through the end of April, and if the response is positive we’ll plan on bringing this message (perhaps in different formats) more worldwide. Starting next week you’ll also notice a very large Firefox presence at the San Francisco Caltrain station.
Also, if you’re in the Bay Area and want to see them for yourself (they’re quite impressive in person!), here’s the full list of locations:
101 @ Whipple Ave
I-80 @ Bay Bridge Toll Plaza
I-80 @ Berkeley
SF: Washington & Battery
SF: Kearny & Market
SF: Union Square
SF: Mission & 6th (begins on April 4)
SF: 2nd & Howard
SF: Lombard & Scott (begins on April 18)
SF: Caltrain station (begins on April 4)