Exciting news: today we launched phase 1 of the Firefox Brand Toolkit. The goal of the site is to provide the information needed to properly communicate what Firefox is all about in a consistent and on-message way, so it includes logo downloads*, a copy style guide, sample website assets, positioning info and more. Plus, it’s open to all to ensure maximum usefulness to our global community of Mozillians.
When I first wrote about this project a couple of months ago, I referenced what an incredibly important asset the Firefox brand is. For hundreds of millions of people around the world, it stands for a commitment to putting the user first and always striving to make the web better. It embodies both a rich history and exciting future.
And, because of Mozilla’s open nature it’s the responsibility of all of us to protect it and help it grow the right way. That means speaking in a consistent voice, and making sure *all* our user-facing communications have a common tone and visual feel. That’s not always easy, but our hope is that this toolkit will be a key step toward making that happen.
So, please browse through the toolkit and, next time you’re putting together a website, information for an event or anything else Firefox-related, be sure to keep it in mind…I hope it will be a big help. Also, we know there’s more that could be added, so please let us know what you’d like to see in phase 2.
Huge kudos are due to Sean Martell and Matej Novak for leading the effort to put this toolkit together…really stellar work on their part. Also, many thanks to Steven Garrity and the silverorange team for building it.
* The vector files aren’t up there yet, but thanks to bug 476604 being resolved recently they soon will be.