Attention Photographers: Firefox OS Needs Your Help!

Greetings fellow Mozillians. The Firefox OS team needs your help…read on for details.

Project Goal:
Apply an appropriately Mozilla feel to both the Firefox OS product and its corresponding marketing campaigns by sourcing unique and high-quality photography from Mozillians. We need your help!

Photo need #1 – Phone wallpaper:
As you all know, every smart phone comes with a set of default wallpapers that users can choose from to set the look & feel for their device. Of course, they can also add their own imagery but these built-in wallpapers play an important role in setting the tone for how both the product and brand are perceived. We need your help sourcing approximately 10 default wallpapers for the first Firefox OS device.

Creative direction:

  • Your images should be either scenic nature shots or abstract textures (i.e., no people photos here). The images should be striking and of professional quality, but the content and composition should be fairly simple as they will need to work well with the various app icons that will be layered on top.
  • The first priority is to find beautiful images, but additional credit will be given to pictures that also encapsulate values of our brand like unconventional, engaging, openness, innovative, inspiring, optimistic and human. (These are of course abstract qualities and are not meant to be taken literally, but they may help guide you.)
  • For reference, here are a few sample wallpapers from other mobile operating systems. Please note that we very much want to create our own unique imagery for this project, so these are only presented for the sake of comparison rather than any direct inspiration. Follow your own creative instincts rather than copying these, in other words.
  • We would like to find a wide range of scenery, textures and colors. It’s a bonus if the dominant color in an image matches the Firefox color palette.

Other details:

  • Image submissions are due by July 31.
  • To submit your image, upload it to Flickr and tag with #fxb2g. This is very important! Images that aren’t properly tagged won’t be seen and thus can’t be considered. (If you want to make doubly sure that your images are included for consideration, please send a link to jslater@mozilla.com.)
  • Images should be of professional quality and at least 1280 x 1920 pixels (even bigger is preferred). For reference, the wallpapers will be cropped to a 2:3 aspect ratio (320×480).
  • No more than 10 submissions are allowed per entrant.
  • The final selection will be made by members of Mozilla’s Engagement, Product and UX teams. Winners will need to sign a document granting Mozilla permission to use their photo(s).

Photo need #2 – People shots:
Any time Firefox OS is discussed in the press or a marketing campaign, we’ll want to feature screen shots of the product so people can see what it’s all about. Many of these screenshots will include interface elements that feature people – shots of the contacts page, or of an incoming call, or of the video player for example. We need your help sourcing approximately 8-12 photos of real people that can be used in these screenshots. (As an example, see “Ally Lam” on this page.)

Creative direction:

  • Your images should be relatively close-up face shots of people. The images should be well-lit and generally of professional quality, but also should feel appropriately ‘real’ (as opposed to having the too-polished look associated with stock photography).
  • The photos should have personality. They don’t necessarily have to be overly posed or seem like formal head shot…again, showing an image of a person that has character and seems ‘real’ is highly valued. We should feel like we know something about the subject simply by seeing the picture.
  • We’re seeking a range of photos that will speak to the global diversity of Mozilla’s audience. All ages and races are very much encouraged, but because of our expected target audience at launch bonus points will be given to photos of people who are a) young and b) representative of the South American (and most notably, Brazilian) market.

Other details:

  • Image submissions are due by July 31.
  • To submit your image, upload it to Flickr and tag with #fxb2g. This is very important! Images that aren’t properly tagged won’t be seen and thus can’t be considered. (If you want to make doubly sure that your images are included for consideration, please send a link to jslater@mozilla.com.)
  • Images should be of professional quality and at least 1280 x 1920 pixels (even bigger is preferred).
  • No more than 15 submissions are allowed per entrant.

Update 7/24:

To clarify, this isn’t a contest. There aren’t actually winners and prizes, but we do intend to send thank you gifts to the photographers whose photos are selected for use.

We’ve also gotten a lot of questions about copyright ownership and licensing. We have no desire to own the photos. We are asking that photos submitted for consideration be licensed under the Creative Commons Attribution 3.0 Unported (CC BY 3.0) license. If we’d like to use your photo, we’ll contact you and ask that you respond confirming that you are the photographer and that you are providing the photo under the CC BY license.

If you are submitting photos of people for promotional use (we won’t use photos of people as wallpaper), we will also send you a model release. Everyone in the photo will need to sign and return a model release before we can use the photo. Please don’t submit photos of anyone under 18. There are additional requirements for use of photos of children and we’d rather not have to worry about those.

Thanks!

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34 Responses to Attention Photographers: Firefox OS Needs Your Help!

  1. flod July 20, 2012 at 1:36 am #

    What about creating also a group on Flickr to gather these photos? At least you’ll have an immediate feedback if you see your photo inside the group.

    Images should be of professional quality and at least 1280 pixels both horizontally and vertically (even bigger is preferred). For reference, the wallpapers will be cropped to a 2:3 aspect ratio (320×480)

    Then I say it would be wise to keep the ratio in your original photo, unless you want it cropped by someone else ;-)

    • Dave Townsend July 22, 2012 at 5:24 pm #

      So, 2:3 and minimum 1280 in each direction. I guess that means a minimum resolution of 1280×1920 in effect

      • John Slater July 22, 2012 at 9:44 pm #

        Yes, thanks for doing the math! Will update the post.

        • Emil Tullstedt July 24, 2012 at 5:18 am #

          Was a bit to quick? 19280px is quite a lot! ;)

    • flod July 27, 2012 at 9:59 pm #

      What about creating also a group on Flickr to gather these photos? At least you’ll have an immediate feedback if you see your photo inside the group.

      And if you browse the tag now you’ll understand why using a group was a better idea (with tags you have no control on content and numbers of photos) ;-)

  2. John Eisenman July 20, 2012 at 10:29 am #

    Is it correct that you want the same tag for both types of submissions?

    • John Slater July 22, 2012 at 9:44 pm #

      Yes, that’s fine.

  3. Dave Townsend July 21, 2012 at 9:05 am #

    Question, I routinely upload photos to flickr that are no larger than 1024, if I tag these will they still be considered? I can supply full quality versions directly when needed.

    • John Slater July 22, 2012 at 9:44 pm #

      Yep, no problem as long as you have the full-res ones if we need them.

  4. Dave Townsend July 21, 2012 at 9:18 am #

    Also, should the tag be “#fxb2g” or “fxb2g”?

    • flod July 22, 2012 at 2:57 am #

      It looks like Flickr consider “#fxb2g” or “fxb2g” as the same tag (I didn’t know that, discovered when I tried to add both…).

      • John Slater July 22, 2012 at 9:44 pm #

        Yep, either will work. Thanks!

  5. Katherine July 23, 2012 at 11:28 am #

    Pretty cool! Do photographers get to keep the copyright to their images?

    • John Slater July 23, 2012 at 12:35 pm #

      Thanks Katherine. We’re working through those details now…I certainly hope the answer will be yes.

  6. Henri Sivonen July 23, 2012 at 12:28 pm #

    What about licensing requirements?

    • John Slater July 23, 2012 at 12:36 pm #

      Hi Henri. We’re working through those details now…will update the post with the info as soon as I have it.

  7. Matthias Sanne July 24, 2012 at 2:12 am #

    As a hardcore FireFox user, I’m willing to “donate” any of my wallpapers to the FF community. http://matthiassanne.wordpress.com Just contact me if there’s anything you like.

    • Angela Stanton July 25, 2012 at 6:29 pm #

      Love your Manhattan picture Matthias!!! Super cool! Not sure if it is the best fit for Firefox but it is a perfect fit for awesome large wall print! Congrats for such great photo!

  8. charles July 24, 2012 at 5:43 am #

    The post was updated?? Is the size really this odd aspect ratio? :
    Images should be of professional quality and at least 1280 x 19280 pixels

    facebook.com/charles.howse

  9. shishir desai July 24, 2012 at 9:31 pm #

    to upload photo link please?

  10. Pluto July 26, 2012 at 8:07 pm #

    Do you accept pictures of children if they’re now over 18? (ie. an older picture)

  11. K Lars Lohn July 27, 2012 at 9:11 am #

    a couple professional photographers that I’ve spoken with have asked how credit will be given for the chosen photos. They would much more interested in licensing images if there is an obvious way for them to get credit for their work.

  12. Anna August 7, 2012 at 4:58 am #

    When will the chosen photographs be announced?

  13. Dave Townsend August 8, 2012 at 6:30 pm #

    Any idea when you’re going to choose which images you’ll use?

  14. John Slater August 9, 2012 at 5:33 pm #

    Sorry about the slow reply here. We’re hoping to announce the chosen photos soon…probably next week. Stay tuned!

    • Chris Middleton August 23, 2012 at 3:21 pm #

      Have the photos been announced yet?

    • Angus Lo August 24, 2012 at 9:03 am #

      … Still very eager to see the results!

    • Dave Townsend August 24, 2012 at 9:54 am #

      Any update?

  15. John Slater August 26, 2012 at 9:07 pm #

    Hi all. Apologies for the slow reply…we had some delays on our end while the team worked on other things, and then I went out of town for a week. I’ll post an update as soon as possible.

  16. P.S. September 8, 2012 at 10:47 am #

    Still no update?

  17. John Slater September 10, 2012 at 12:37 pm #

    Update posted at https://blog.mozilla.org/creative/2012/08/31/firefox-os-desktop-wallpaper-update/. Thanks for your patience, and apologies for the delays.

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