A bunch of Mozillians are up in San Francisco today as part of our involvement with the SF Green Festival. It’s certainly a new type of conference for us, but when you look at the core values of the various other affiliated organizations there are a lot of commonalities in terms of trying to affect change through community building and grassroots action.
We’re also using this as a platform to communicate our “100% organic software” concept, so from a design perspective this gave us a great opportunity to use one of my favorite elements from the Mozilla.com redesign: our little family of egg illustrations. They’re so bizarre and yet, so perfect.
We worked with designers Monique Johnson and Rhonda Spencer to create egg-based collateral that included a print ad for the festival guide (below), landing page, affiliate buttons (available for download) and more.
There will be Mozilla-related activity at the festival all weekend long, so if you’re in the area definitely stop by and check it out. Mary has a good overview of the details up at her blog.