As Mozilla continues to grow and evolve, it becomes increasingly important that we tell our story consistently and effectively at every opportunity. Whenever a user encounters one of our brands, be it an interaction with one of our products, a visit to one of our websites or simply seeing a Firefox shirt, we want the experience to truly feel like Mozilla.
But, what makes something feel like Mozilla? And is it possible to carry that feeling across many different touchpoints? With all that (and much more) in mind, our creative and UX teams have been hard at work defining our rules of style so that anyone who creates on behalf of Mozilla will have a guide to follow.
When it goes live as an open-to-anyone website, this One Mozilla style guide will connect everything from our product design to our logo rules to our written tone. It’s undoubtedly a lot of stuff, which is why we need your help making sure it’s done right. The link below points to a draft of the guide (to put it in Firefox terms, it’s like an Aurora release). Please take a look and let us know what’s working, what’s not working, what might need more explanation and what’s missing altogether. We know there’s more to do, but your input will play a big part in identifying what happens next.
We’ll have more to share about this project soon…until then, thanks for your help!
[note: the product design details currently exist in a different format, so they’ll be flowed in during the site development process.]